Actionable retail insights on out of stocks, pricing, and promotions are delivered at store-level across the brand’s market as rolling data feet.

Native aims to be the fastest, most affordable, and most well-validated source of locally collected data available in the world

As beneficial as the solution is for major brands, it also opens advantageous new opportunities for the collectors by providing high quality supplemental income for those who might need it most. It allows locals to open another revenue channel for themselves. A driver or a food delivering individual traveling throughout the city can easily stop and places and capture the data about a particular spot. Native trains every collector on how to use the platform and on the type of data they would be collecting. Push notifications alert collectors when a client in the nearby area needs information, and they compete to capture the data. Once the information is captured, the collector earns money after a rapid verification process.

One such instance that exemplifies the ingenuity of Native’s solution is when a large food and beverage company wanted faster analysis done on the promotions faster analysis done on how in-store promotions were being received by consumers, and how well they were being executed at Points of Sale. Typically, leading market research providers would deliver insights on how well a promotion performed weeks or months after a its completion, helping with a retrospective analysis of its impact. But partnering with Native however, these customers can receive visibility on a promotion’s performance concurrent with its roll-out, enabling it to course correct in real time and influences how marketing spend translates into hard sales.

Native’s high velocity data collection method has helped many such clients gain the insight they needed into their business while empowering locals in the community to make revenue through an alternate route -helping some of those most in need. Catering today the world’s largest and most influential global brands, Native’s grand ambition is to deliver a revolution in how these insights get delivered. “We believe we can democratize research, making retail analytics accessible to even the smallest microbrewery or emerging consumer brands the world over,” concludes McNabb.